Localization is the process of adapting products for a different language and culture. Unlike translation, localization takes into account things like purchasing habits and linguistic behavior of your consumers. Elements are added and content is modified to appeal to them, and conform to their website standards.
This makes them more likely to make purchases from your website.
Localization is extremely important in today’s day and age. Since all of your company’s information is online, you have the ability to reach more consumers than ever before. But in order to do this, your content must be available in their language.
Here are the main benefits to localizing your website:
Localization might seem like a lot of work, but it’s easy when it’s done right!
Language technology can automate the process, and improve consistency using translation memory. This technology reduces errors, has a faster turnaround time, and is a better return on investment for you. This way your website can be kept up-to-date, no matter how many languages it’s in.
Once your website is localized, it isn’t hard to maintain. The advantages to having a localized website are worth it! Even adding just one more country and language to your site can make a great difference for your brand. You will easily be able to reach a larger percentage of economically active people online, and therefore increase your consumer base and your sales!
*Common Sense Advisory